More than 150 caddies have signed up for the program and anywhere from 65-105 caddies are carrying the towel every week.


Since April of last year, caddies carrying the BE MORE TIDY towel have helped their player win 33 tournaments on the PGA TOUR, 1 European PGA Tour win, 2 major championships, a Player of the Year and a FedEx Cup title. Through the first four tournaments of 2017, the BE MORE TIDY towel was four for four. The towel has also been part of four runs at the magical score of 59, two successful and one ending in a 60 and the other in a 61.


“The on-course, television and digital media exposure has been phenomenal,” said Mike Biggs, BE MORE TIDY Executive Director of Sports Partnerships & Business Development. “Through our enhanced program with the Association of Professional Tour Caddies (APTC) we have become the number one towel in golf. Golf fans have taken notice and the caddies are thrilled to have BE MORE TIDY as one of their first-ever official partners to date. They are truly making a concerted effort to showcase the towel.”


Currently, 147 caddies have carried the towel at PGA Tour tournaments even though the caddie partnership agreement only calls for 100 caddies to participate. At the CareerBuilder Challenge in late January, 97 caddies carried the towel throughout the tournament, beating last year’s high of approximately 70 towels at a single event.


Look for BE MORE TIDY towels at Tour events in your city and spot the BE MORE TIDY towel truck as it hits the highway from one Tour stop to the next.